La capsula Informativa: The Salvation Army’s 37th Annual Bed & Bread Club Radiothon
Franco’s efforts to improve efficiency, secure client stories and boost donor calls proved successful.
The implementation of digital materials saved hours of printing preparations, allowed for instantaneous and seamless changes during the event and was quickly adopted by on-air hosts, producers and program managers alike.
In terms of media coverage, we secured a total of 37 print and online media placements and 30 broadcast mentions for the 2024 Bed & Bread Club Radiothon.
We also witnessed the impact of client story integration in action during the event. All throughout the Radiothon, the spikes in total number of calls queued align with the timing of client interviews or shortly after they finished sharing how The Salvation Army had impacted their lives. This included the largest spike in calls queued in the entire duration of the event.
Ultimately, The Salvation Army’s 2024 Bed & Bread Club Radiothon raised $1,637,238 to combat hunger and homelessness. In more than 37 years of fundraising, the Radiothon has raised more than $44.8 million.
