La capsula Informativa: Helping Walbridge Executives Strengthen Media and Presentation Skills to Support Rapid Growth
Franco developed and delivered a customized media training program designed specifically for Walbridge’s business, growth trajectory and industry environment.
The program included in-depth, one-on-one, on-camera mock interview sessions for seven senior executives. Interview questions were tailored to Walbridge’s history, rapid expansion, role in the automotive sector, construction of data centers and emerging industry challenges, as well as evolving perceptions of electric vehicles.
Each session was designed to simulate real media interactions and provided executives with immediate, actionable feedback.
Additional components of the training included:
- An overview of today’s rapidly changing media landscape
- Insight into how reporter’s think, operate and develop stories
- Best practices for preparing for media interviews
- Techniques for delivering clear, confident messages
- Strategies for handling touchy, unexpected or sensitive questions
