La capsula Informativa: From Social Feed to Foot Traffic: A $43K Pop-Up Success

At the start of 2026, The Salvation Army Adult Rehabilitation Centers restructured their national discounting model to help offset the rising cost of delivering critical rehabilitation services and to ensure long-term program sustainability. While necessary, the change reduced some traditional promotional moments that loyal thrift shoppers had come to expect. 

In southeast Michigan, the ARC took a proactive approach, seeking creative ways to maintain shopper engagement and continue offering meaningful promotional experiences that support the mission.  

Working with Franco, the team developed a new solution: one-day-only, curated popup events designed to drive excitement, foot traffic and continued community support for the rehabilitation program.