La capsula Informativa: The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever
What if a single word in your marketing copy cost your brand millions? That’s exactly what happened to Poppi, the...
Cápsula Informativa
La capsula Informativa: Automate 2025: Elevating Visibility for the Association for Advancing Automation’s Flagship Event
After a successful program in 2023, the Association for Advancing Automation engaged Franco for the 2025 event to lead media...
La capsula Informativa: Strategic Social Media Increases Awareness for Corewell Health’s West Michigan Graduate Medical Education Program
Franco coordinated with Corewell Health’s corporate social media team to develop and execute an efficient Instagram management program spanning 13...
La capsula Informativa: frankly… Episode 74: Crisis Doesn’t Wait for Your Plan
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative
In late July, American Eagle launched a back-to-school campaign featuring actress Sydney Sweeney. With its denim-forward styling, vintage flair and...
La capsula Informativa: 7 Tips for Recent PR Grads
Oh, the Places You’ll Go! isn’t merely just a book by Dr. Suess. It’s a celebration of the rollercoaster of...
La capsula Informativa: frankly… Episode 73: Detroit doesn’t just build cars — it builds the future
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Brand Influence Has Changed: What Brands Must Do to Stay Credible
Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines...
La capsula Informativa: Leveraging Automotive Retail Media Partnerships to Fuel the Sales Funnel
While the automotive industry is huge, those who play in the space know everything overlaps – including the small circle...