La capsula Informativa: Cracker Barrel’s Rebrand: Forgetting Who’s at the Table
Cracker Barrel’s recent rebranding has been making the rounds in design circles, and at first glance, it checked all the...
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La capsula Informativa: What LIV Golf’s Credential Revocation Reminds Us About Media Training
One of the biggest mistakes you can make in communications is putting someone in front of the media without first...
La capsula Informativa: frankly… Episode 75: You Have to Out-Human AI
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Nonprofits Navigating Change: How to Approach Donor Relations in Uncertain Times
As nonprofits nationwide experience cuts in government funding – at the local, state and federal levels – inflation, staffing challenges...
La capsula Informativa: The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever
What if a single word in your marketing copy cost your brand millions? That’s exactly what happened to Poppi, the...
La capsula Informativa: Automate 2025: Elevating Visibility for the Association for Advancing Automation’s Flagship Event
After a successful program in 2023, the Association for Advancing Automation engaged Franco for the 2025 event to lead media...
La capsula Informativa: Strategic Social Media Increases Awareness for Corewell Health’s West Michigan Graduate Medical Education Program
Franco coordinated with Corewell Health’s corporate social media team to develop and execute an efficient Instagram management program spanning 13...
La capsula Informativa: frankly… Episode 74: Crisis Doesn’t Wait for Your Plan
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative
In late July, American Eagle launched a back-to-school campaign featuring actress Sydney Sweeney. With its denim-forward styling, vintage flair and...