La capsula Informativa: frankly… Episode 76: Building the Trust Layer with PR+AI
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
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La capsula Informativa: Connected TV Ads on the Rise: 7 Trends & Changes Marketers Need to Know
Audiences have transformed their viewing habits. According to research from Leichtman Research Group, nearly 88% of U.S. households now own...
La capsula Informativa: Cracker Barrel’s Rebrand: Forgetting Who’s at the Table
Cracker Barrel’s recent rebranding has been making the rounds in design circles, and at first glance, it checked all the...
La capsula Informativa: What LIV Golf’s Credential Revocation Reminds Us About Media Training
One of the biggest mistakes you can make in communications is putting someone in front of the media without first...
La capsula Informativa: frankly… Episode 75: You Have to Out-Human AI
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Nonprofits Navigating Change: How to Approach Donor Relations in Uncertain Times
As nonprofits nationwide experience cuts in government funding – at the local, state and federal levels – inflation, staffing challenges...
La capsula Informativa: The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever
What if a single word in your marketing copy cost your brand millions? That’s exactly what happened to Poppi, the...
La capsula Informativa: Automate 2025: Elevating Visibility for the Association for Advancing Automation’s Flagship Event
After a successful program in 2023, the Association for Advancing Automation engaged Franco for the 2025 event to lead media...
La capsula Informativa: Strategic Social Media Increases Awareness for Corewell Health’s West Michigan Graduate Medical Education Program
Franco coordinated with Corewell Health’s corporate social media team to develop and execute an efficient Instagram management program spanning 13...