La capsula Informativa: 5 Digital Marketing Trends to Watch in 2023

Throughout 2023, you will see more examples of these kind of campaigns from brands of different sizes. Remember, the unique thing about the Metaverse is the ideas can be endless. Unlike Google or Facebook advertising, you aren’t limited to the types of campaigns and ad formats you can use. With the Metaverse you can create realities where the user can explore content and buy products.  

TikTok and Instagram Reels have officially taken over the social media world. For this reason, in 2023 we’ll continue to see marketers creating short form videos. In 2022, Wyzowl composed a study that showed 92% of businesses value video as an important part of their marketing strategy.  

For businesses to stay relevant this year, they’ll need get in front of consumers on these platforms (if, of course, their main audiences are using platforms like Instagram and TikTok). There are several different types of videos that could work on these platforms. If you have an upcoming new product, create a teaser video. Or if you just released a new product, put together a product demo video and answer some common questions. If you want to share how much customers love your product, a testimonial video is a great option.  

If you don’t have in-house videographers or a trusted video production partner, there are still opportunities to create dynamic content for these platforms. The cameras on most smartphones are high quality enough to film exceptional content for social media, and there are plenty of apps available for simple editing. Have fun and don’t be afraid to explore!

The digital marketing industry can literally change overnight. This is why it’s critical to look forward at trends that will undoubtedly make an impact. 2022 saw a lot of developments that will spill over into 2023, and more things will surface as the year progresses.  

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