La capsula Informativa: Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk Fundraiser

Franco knew Shayla’s positive attitude and passion for Friendship Circle would make her the perfect fit to speak to media. Our first step was guiding Shayla through media preparation calls, providing her with talking points and potential interview questions.  

Once Shayla was media ready, we pitched Shayla’s history with Friendship Circle and her role as the first Walk4Friendship brand ambassador.    

In addition to Shayla serving as a walk ambassador, we also secured Erica Francis of FOX 2 News as the walk emcee. We invited Erica to Friendship Circle for a tour of the facility and to learn more about the programs and walk. We offered her the opportunity to speak with Shayla to learn even more about the organization, the annual Walk4Friendship and her brand ambassador role. 

Leading up to the segment, Shayla told her followers to tune in. Shayla shared the segment on her TikTok page on the day it aired, encouraging her followers to watch and donate to the Walk4Friendship. 

View the FOX 2 segment here.