La capsula Informativa: Leveraging Automotive Retail Media Partnerships to Fuel the Sales Funnel

While the automotive industry is huge, those who play in the space know everything overlaps – including the small circle of top-tier automotive media outlets.  

After years of working with automotiveMastermind to identify right-fit media partnerships for major company announcements, thought leadership content and lead generation campaigns, the Franco team was constantly searching for “outside the box” opportunities that would drive real results for the software-as-a-service (SaaS) company.  

Franco identified ASOTU (Automotive State of the Union), an emerging and rapidly growing media outlet within the automotive retail space, as a promising partner for engaging a highly relevant and influential audience. 

Recognizing ASOTU’s momentum and reputation for producing meaningful, community-driven content, Franco and automotiveMastermind initiated exploratory conversations in 2022.

automotiveMastermind ultimately attended and sponsored ASOTU’s flagship industry event – ASOTU CON – which laid the groundwork for deeper collaboration, including participation in ASOTU’s Edge Webinar series.