La capsula Informativa: «On the Clock» with Media Relations for the 2024 NFL Draft
In the weeks leading up to the Draft, Franco coordinated 13 local media interviews, including eight in-person media demonstrations at STAHLS’ headquarters in St. Clair Shores – and one in the Pittsburgh area. These media efforts yielded more than 500 media mentions to increase awareness for STAHLS’ unique role in the NFL Draft.
The more than 450 print/online articles came from far and wide (thanks to the Associated Press story), including two front-page stories: The Detroit News and Macomb Daily’s Sunday edition.
While online coverage was shared throughout the country, the more than 30 television/radio interviews were primarily in metro Detroit as a direct result of onsite media demonstrations – like Brad Galli’s story for WXYZ, which had more than 380,000 views on TikTok.
If Franco scored a touchdown with STAHLS’ earned media coverage, the extra point came from the relationships built through demonstration and personalization. Involving media in the heat press process made each opportunity more fun and engaging for Franco, STAHLS’ and the media we worked with on this awesome project.
