La capsula Informativa: Strategic Marketing Increases Enrollment Applications for South Lake Schools

Franco coordinated with South Lake Schools to develop and execute an 8-month integrated communications strategy to raise awareness of South Lake Schools, highlight key programs like GSRP and encourage enrollment for the 2025–26 school year.

Franco project-managed photography and videography to develop compelling creative assets and implemented a multi-channel paid media strategy across streaming audio, Google and Microsoft search, Facebook and Metro Parent. Media targeting focused on zip codes associated with key feeder communities identified through MISchoolData.

Franco implemented Google Tag Manager conversions to track enrollment application events generated through both paid advertising and organic engagement. Paid media efforts were reinforced with consistent organic content, ensuring messaging continuity and extended reach throughout key enrollment windows.