La capsula Informativa: Strengthening NCFDD’s Digital Footprint with Integrated Paid and Organic Social
LinkedIn Advertising Results
The Social Media Response
Amid the day-to-day challenges NCFDD was helping solve, colleges and universities across the nation began facing federal defunding and other uncertainties in early 2025. NCFDD moved swiftly to offer timely, relevant support and resources to individual partners, partner institutions and their social media audience. Not only was social media a space where we could help amplify those resources, but it also served as an outlet where their community could find a message they needed more than ever: We understand you and you are not alone.
We amplified this sentiment in social media content, including relevant partner testimonials, webinar invitations, actionable tips and even light-hearted culture-driven content that captured the essence of what their audience was feeling.
The higher-than-average engagement on memes particularly affirmed that, on top of resources, their audience was looking for positivity and humor.
We also noticed consistent higher-than-average engagement when featuring the faces and hearts of the organization: the NCFDD team.
Based on both reporting metrics and qualitative feedback, our partnership affirmed that the most effective organic social media approach is one that is humanized and empathetic – especially in times of uncertainty.
