La capsula Informativa: 5 Marketing Design Trends for 2025

4. Adaptive Branding
The need for brands to show up in a big way on social media is only revving up in 2025. Because of this, we are seeing a larger emphasis on how brand identities will adapt to both the digital and material world simultaneously when working with clients.
Where we’re seeing it: For clients with more classic identities, we’re seeing the focus of these branding projects not only revolve around modernizing their identity, but also on how these updates will adapt for the digital landscape. This includes color palettes that stand out online, patterns and assets that lend well to social media and brand imagery that’s less stock-focused and more human-centric.
Where we’re seeing it: This trend has lent itself well in the tech sphere where refinement and sleekness must be paired with cutting-edge visuals that pop. While the trend in our usage for most clients is much more toned down from tongue-in-cheek visuals like brat, the same elements of bold neon colors matched with classic and refined typography showcase our understanding of the current culture.