La capsula Informativa: Detroit Inspires Me: NFL Draft

The Franco team had a blast promoting long-time client STAHLS’, the Michigan-based company that has worked behind the scenes at the NFL Draft since 2012, personalizing jerseys for the first-round picks. We look for new ways to tell the STAHLS’ story each year, so when we learned the 2024 event would be held in Detroit, we started making big plans to promote the global pioneer of innovation that started in a Detroit garage more than 90 years ago.

Our PR campaign was a success, with more than 500 media placements in the last few weeks – most notably, a national story from the Associated Press, a front-page story in The Detroit News and a really fun segment with WXYZ-TV that aired just before the national live broadcast of the NFL Draft began.