La capsula Informativa: frankly… Episode 25: Social Media is a Lifestyle

Rachel and Dan talk all things social with David Murray, manager of social media for Blue Cross Blue Shield of Michigan. 

David discusses his experience with Blue Cross Blue Shield and the career path that led him to managing social media strategies for Michigan’s largest health insurer. Plus, he shares insights on the importance of platform-specific strategies, creating social media content as a resource for followers and how lifestyle content helps engage their audience as part of a larger integrated communication strategy.