Among these videos created were dozens of comments showing interest leading up to the April 1 grand opening:
“That’s the NICEST Salvation Army I’ve ever seen 😳🙌🏼”
“This stuff is so nice”
“Omg I have to come here!!”
“I have officially been influenced!”
“I’m downriver & will definitely be going there. They had some nice stuff!!!!”
The excitement and anticipation generated from the media and influencer preview event ultimately led to a successful grand opening on April 1 for Sally’s on Fort.