La capsula Informativa: Integrated Event Marketing Drives Success at NADA Show 2024

For the automotive retail industry, NADA Show is the premier annual event that brings together automotive experts, dealers and vendors for announcements, insights and networking opportunities.  

In 2024, automotiveMastermind returned to the show continuing its mission of leveraging data and technology to help automotive dealers thrive. For Franco, this marked another opportunity to provide comprehensive integrated marketing support across multiple platforms and channels to ensure the event was a success for automotiveMastermind. 

NADA Show is the biggest event and on-site opportunity for automotiveMastermind to connect with current and prospective dealer partners. The goal is to show new product updates to existing customers, book demos with prospective customers and build a strong pipeline to kickstart the year. 

Working in tandem with automotiveMastermind’s marketing team, our challenge was to drive awareness and interest ahead of the show and on site at the booth via a variety of communications and marketing strategies.

While Franco has supported automotiveMastermind’s NADA Show planning since 2018, the 2024 event introduced new elements that needed to be worked into our event plan and strategy, including a content stage and redesigning the booth.