La capsula Informativa: Automate 2025: Elevating Visibility for the Association for Advancing Automation’s Flagship Event

After a successful program in 2023, the Association for Advancing Automation engaged Franco for the 2025 event to lead media relations strategy and execution for Automate, its flagship event held at Huntington Place. Automate is the largest robotics and automation trade show in North America.

The main objective for the project was to secure significant media coverage, especially within the Detroit market and top-tier publications, to boost visibility, drive awareness and, ultimately, support event attendance.