La capsula Informativa: frankly… Episode 70: Brand Voice Isn’t a Vibe, It’s a Strategy
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
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La capsula Informativa: Zen and the Art of Managing the Media Interview
As a business journalist for more than two decades, I conducted countless executive interviews with public relations professionals present in...
La capsula Informativa: Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More Sustainable
Large language models (LLMs) such as OpenAI’s ChatGPT, Anthropic’s Claude or Google’s Gemini have changed the way we search, shop...
La capsula Informativa: Navigating Healthcare Crisis Communications – Franco
Healthcare is an ever-changing and complex industry, combining innovation and growth with significant societal impact and influence. The sensitive, targeted...
La capsula Informativa: Rebuilding Consumer Trust Through Proactive Crisis Communications
For brands that have a consumer customer base or heavily rely on support from the general public, a crisis can...
La capsula Informativa: Communicating In Uncertainty: Leadership Must Show Up And Stay Human
In times of change and uncertainty, silence is not a strategy.A 2024 report from Contact Monkey paints a revealing picture: 60% of...
La capsula Informativa: Google’s Decline: Understanding the Shift in Search and What’s Next
Google, once synonymous with online search, has experienced a gradual decline in its search engine market share. For the first...
La capsula Informativa: frankly… Episode 69: The Future of Mobility Starts with a Better Story
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: Women’s Business Enterprise National Council Certifies Detroit-Based Franco
After Franco became 100% women-owned in 2024 (the first all-female ownership group in Franco’s 61-year history!), an important next step...