La capsula Informativa: Leveraging Media Relationships to Support Automate Show 2023

The Association for Advancing Automation (A3), North America’s largest automation trade association, hired Franco in the spring of 2023 to provide media relations support for the Automate Show, its flagship event held in Detroit at Huntington Place. 

Two key objectives for the project were to secure significant media coverage, particularly within the local Detroit market, and as a result, generate greater awareness of the event to ultimately drive registration and attendance.