La capsula Informativa: Transforming Downtown Royal Oak Through Strategic Communications

The campaign created transparent and consistent communication between the City of Royal Oak, business owners, residents and visitors on the new development projects to minimize traffic congestion, improve understanding and satisfaction and maintain attendance to downtown businesses.

As a result, Franco helped conceptualize the RethinkRO brand to differentiate the project from other downtown developments. Our team also established RethinkRO.com and developed an official City of Royal Oak parking guide.