La capsula Informativa: Integrated Communications for Economic Development Platform Launch
The New Economy Initiative (NEI), a philanthropic collaboration and special project of the Community Foundation for Southeast Michigan working to build...
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La capsula Informativa: From Awareness to Attribution: How Smarter Tracking Informed Enrollment Marketing Decisions
Franco worked with UCS to refine its enrollment marketing approach by aligning goal setting and performance measurement with enrollment projections to enable clearer evaluation of campaign impact...
La capsula Informativa: Strategic Marketing Increases Enrollment Applications for South Lake Schools
Franco coordinated with South Lake Schools to develop and execute an 8-month integrated communications strategy to raise awareness of South Lake...
La capsula Informativa: Build the Foundation First: Lessons from the Detroit Policy Conference
There’s a tension at the heart of every AI readiness conversation. Everyone wants talent. Everyone wants innovation. But what became clear across...
La capsula Informativa: frankly… Episode 84: Economic Growth Requires Education, Not Just Investment
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full...
La capsula Informativa: How Companies Can Turn the Detroit Auto Show into Media Opportunities That Were Nearly Unattainable in the Past
Reflecting on the 2026 Detroit Auto Show last month, I see a renewed opportunity for automotive suppliers, tech companies and others who may have struggled for visibility...
La capsula Informativa: Downtown Milford: A Video-First Social Media Transformation
Downtown Milford, a beloved historic downtown district known for its vibrant small businesses, community spirit and destination events, partnered with...
La capsula Informativa: Growing With Purpose: Celebrating Team Promotions at Franco
Every new year brings with it a fresh mix of opportunities and challenges. We view both as moments to grow. In 2025, we...
La capsula Informativa: Six PR Facts Vehicle Technology Suppliers Need to Know for CES 2026
CES is arguably of the most competitive tech events in the entire world for journalists and exhibitors alike. As a...