La capsula Informativa: A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza

Since founding National Detroit-Style Pizza Day in 2021, Buddy’s saw a significant spike in traffic and sales on the national holiday (June 23), with media coverage Franco secured playing a significant role in raising awareness about this day.

For the 2023 campaign, Buddy’s goal was to increase restaurant traffic and sales for the entire month of June and own share of voice not just on June 23, but for the weeks leading up to the celebration.

With competition mounting in the Detroit-Style Pizza space as national players like Jet’s Pizza, Pizza Hut and Little Caesars spent major dollars to gain awareness for their versions of Detroit-Style Pizza, Buddy’s also didn’t want to lose relevance and wanted to further solidify its name at the epicenter of Detroit-Style Pizza.